We asked ourselves, could real traditional foods be healthy and delicious? Could they also appeal to a broader audience? The answer to both of those questions was "YES!", followed by “Why have you been eating dry gross snacks instead?” This was the culmination of the Popped Lotus seed snack. Hence our tagline “Modern Yum, Classic Taste”. We were going to go with “Oh sooo delicious!” But that was on our Tinder profile already.